April 18, 2017

LinkedIn, which was purchased by Microsoft in June of 2016 for almost $26 billion is known as the world’s largest and most valuable professional social media network. It currently boasts over 450 million active users (13 million Canadians) spread over 200 countries and 6 continents. People use LinkedIn for everything from networking to job searching to content marketing and all things business related.

The ability for companies to manage their LinkedIn company page has been around since roughly 2011, however many companies chose to stay away from LinkedIn opting instead to focus on social media networks like Facebook and Twitter, missing out on the potential value LinkedIn had to offer. Late last year LinkedIn updated the design of their company pages making them easier for companies to manage, analyze and engage.

The automotive manufacturing industry, which had stayed away from social media marketing for years, has now begun to understand the value of updating their LinkedIn company page, especially when it comes to recruitment and corporate culture. This is especially true in Windsor-Essex which is known for its hard-working blue collar workforce that accounts for 20% of all active employment in the area. While researching for this blog, I found no less than 40 LinkedIn company pages in the automotive manufacturing industry in Windsor-Essex alone. Let’s take a look at the 6 that rock.

*Note – Some links below will not work unless you are logged-in to your LinkedIn profile.

Concours Mold Inc.

LinkedIn Page: www.linkedin.com/company/concours-mold-inc

Headquartered in Lakeshore, Ontario, Concours Mold. Inc. has been a world leader in the mold manufacturing industry for 27 years. They specialize in injection, compression and RIM tool manufacturing technologies that service a wide range of industries.

What Makes Them Rock?

• Well-designed and properly sized cover and profile photo
• Actively involving their employees in posts
• Sharing interesting facts and stats about their completed jobs (see Boeing image above)
• Sharing current job openings with well-designed graphics

Select Tool Inc.

LinkedIn Page: www.linkedin.com/company/select-tool-inc-

Headquartered in Oldcastle, Ontario, Select Tool is an established manufacturer of fixtures & gauges, automation and end-of-arm tooling for the automotive industry.

What Makes Them Rock?

• Well-designed and properly sized cover and profile photo
• Consistent branding throughout (logo, fonts, colours)
• Links to current open positions on Indeed
• Use of high-resolution photography for current job openings

Windsor Mold Inc.

LinkedIn Page: www.linkedin.com/company/windsor-mold

With locations across Windsor-Essex County, The Windsor Mold Group of companies provides world class products and services for domestic and international customers in the tooling and plastic molding industries.

What Makes Them Rock?

• Visually appealing graphic templates for job openings
• Engage with followers by liking and commenting on posts
• Sharing links to jobs which link directly to website where potential candidates can apply
• Sharing links to press releases and company news

Plasman Group

LinkedIn Page: www.linkedin.com/company/plasman-group

With locations across Windsor-Essex County, Plasman Group is 3800+ team members working at 20 highly automated manufacturing sites and dedicated engineering and sales locations globally. Plasman Group product capabilities include tooling, molding, paint applications, chroming and assembly operations of plastic exterior trim products.

What Makes Them Rock?

• Well-designed and properly sized cover and profile photo
• Actively involve their employees in nearly all posts
• Actively sharing links to website news page of team building events
• Focus of LinkedIn company page is people and recruitment, not sales

A.V Gauge & Fixture Inc.

LinkedIn Page: www.linkedin.com/company/a-v-gauge-&-fixture-inc

Headquartered in Oldcastle, Ontario, A.V Gauge is considered a leading supplier of gauges & fixtures in North America with facilities across Canada, United States & Mexico. Over the years A.V Gauge’s capabilities have grown to provide a wide variety of products and services related to the quality control aspect of checking manufactured parts.

What Makes Them Rock?

• Well-designed and properly sized cover and profile photo
• Actively sharing posts of team building events
• Sharing photos of management and employees at local events
• Sharing links to jobs which link directly to website where potential candidates can apply

Cavalier Tool & Manufacturing Ltd.

LinkedIn Page: www.linkedin.com/company/cavalier-tool-&-manufacturing-ltd

Headquartered in Windsor, Ontario, Cavalier Tool & Manufacturing has been a leader in the design and manufacturing of aluminum tooling offering an alternative to traditional tools steels which has equated to reduced cycle time and costs.

What Makes Them Rock?

• Well-designed and properly sized cover and profile photo
• Short description detailing all specialties and technology
• Sharing links to press releases and company news
• Eye-catching graphic templates detailing current job opportunities