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"Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities." - Malcolm Gladwell, Outliers

Online Marketing

March 2, 2020

5 Google My Business (GMB) Features Your Business Should Be Using in 2020

Google has worked hard over the past few years to make their My Business platform more robust and useful to businesses small and large. Take a look at what’s new for 2020 and what your business should be using right now.

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December 28, 2017

Most-Read Digital Marketing Blogs of 2017

Closing out 2017 with a list of my most-read digital marketing blogs of the year. Included in the list are several blogs about social media, web design and my personal thoughts.

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October 11, 2017

A Step-by-Step Guide to Dealing with Negative Online Reviews

How does your business deal with negative online reviews? Hopefully your answer isn’t, “ignore them completely”. I’ve put together this quick step-by-step guide on how your business should go about responding to negative reviews online.

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September 6, 2017

How to Setup a Google My Business Post

Google My Business has a new featured called Posts which allows verified businesses to share posts with customers who are searching for their company name on Google. These Posts are a great way to engage and interact with your customers via search results every day.

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July 27, 2017

3 Ideas That Will Help Lower the Bounce Rate on Your Blog

Blogs are a great way to position your business as the thought leader in your industry but how do you keep the Bounce rate down? 3 ideas that may help lower the Bounce rate on your business blog researched and tested on my own blog.

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May 30, 2017

What Does a Digital Marketer Do?

The question, what does a digital marketer do? has become a common topic of conversation anytime I meet someone new. I usually go into a long drawn explanation of it so for those of you who are tired of hearing me talk, here’s the answer!

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April 3, 2017

How Graduates Can Enhance their Chance of Landing a Digital Marketing Job

Here are a few suggestions for all you soon-to-be graduates looking to start your career in digital marketing. Use these suggestions to increase the chance of a potential employer noticing you over your fellow graduates.

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February 14, 2017

A Beginner’s Guide on How to Add a Business to Google Maps with Google My Business

Adding your business listing to Google Maps is simple when you use Google My Business. Use this beginner’s guide to walk through setting up a Google My Business account for your business.

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