It’s no secret that both search engines and social media sites alike are kept afloat by online advertising. In 2014, Google earned over $59 billion in ad revenue alone. What does this mean for you and your business? It means that you purchasing ads is keeping the Google’s and Facebook’s of the world in business, which means an increased push by those sites to make your ads more worthwhile.
There are a plethora of options when it comes to online advertising including: purchasing top search results, Sponsored posts on social media, banner ads, re-marketing and much, much more. While purchasing online ads can add to your marketing budget the overall returns on a well thought out campaign often have a positive return on investment.
The key to online advertising is ensuring you have a strategy in place to not only bring people to your website, but keep them there, have them engage with your website and most importantly generate lead from that potential customer.
As with most online marketing strategies, there is no “one size fits all” strategy to online ad purchasing. Determining which of the many options is best for your business is based on a variety of factors including: the age and demographic of your target audience, the size of that audience, the location you’re running the ads and the type of ads with which your audience typically engages.
There are two key factors which make online ads so appealing: specificity and cost.
Online ads can get incredibly specific when it comes to deciding who we’d like to target. We can target customers online by age, gender, occupation, martial status, what they’ve searched and much more. These ads are typically purchased on a Pay-Per-Click (PPC) or Cost-Per-Milli (CPM) basis in which you decide your maximum daily or lifetime budget. That means you can run a campaign that costs as little as $5.00 a day and still get positive results.