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“Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough at all.” – Malcolm Gladwell, David & Goliath

January 18, 2018

6 Common Search Engine Optimization (SEO) Questions Answered

Considering making SEO a part of your 2018 digital marketing strategy? Take a look at these 6 common SEO questions (and answers) before you start your campaign. These questions have been compiled from past clients, workshop attendees and presentation attendees.

Topic: SEO

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December 28, 2017

Most-Read Digital Marketing Blogs of 2017

Closing out 2017 with a list of my most-read digital marketing blogs of the year. Included in the list are several blogs about social media, web design and my personal thoughts.

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December 13, 2017

Why Your Business Should Start Following Hashtags on Instagram

Yesterday, Instagram rolled out the ability for users to follow hashtags on their social media network. Not only are is the functionality really easy to implement but it can also prove to be very beneficial for businesses.

Topic: Social Media

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December 5, 2017

5 Must-Have Elements of a Successful Dental Office Website

There’s more to a great dental office website than the design. Make your dental office website stand out with these 5 must-have essential elements.

Topic: Web Design

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October 25, 2017

4 Local Windsor-Essex Craft Brewery Websites That Rock

Did you know there are 775+ breweries in Canada? Did you also know that there are a bunch in Windsor-Essex and of that bunch 4 of them have websites that rock? Let’s take a look at the websites of BREW Microbrewery, Walkerville Brewery, Frank Brewing and GL Heritage.

Topic: Web Design

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October 11, 2017

A Step-by-Step Guide to Dealing with Negative Online Reviews

How does your business deal with negative online reviews? Hopefully your answer isn’t, “ignore them completely”. I’ve put together this quick step-by-step guide on how your business should go about responding to negative reviews online.

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September 13, 2017

How to Outsmart Facebook and Increase the Organic Reach of Business Page Posts

Facebook business page organic reach is on the decline. Here’s how can businesses outsmart the Facebook algorithm and increase the organic reach of page posts.

Topic: Social Media

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September 6, 2017

How to Setup a Google My Business Post

Google My Business has a new featured called Posts which allows verified businesses to share posts with customers who are searching for their company name on Google. These Posts are a great way to engage and interact with your customers via search results every day.

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