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“Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough at all.” – Malcolm Gladwell, David & Goliath

September 18, 2019

Here’s Why I Think Facebook Organic Reach is All But Dead

A drop in organic reach on many of the Facebook business pages I manage got me thinking… is organic reach dead? I investigate by taking a closer look at the reasons why organic reach has dropped significantly over the years.

Topic: Social Media

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August 29, 2019

4 Simple Updates to Your Google Ads That Will Help Them Perform Better

Struggling with an under-performing Google Ads (formerly AdWords) campaign? You’re not alone. As competition and budgets for Google Ads continue to go up, clicks, conversions and click-through-rates are trending down. I’ve had several clients reach out to over the past 18 months asking what they’re doing wrong and how they can fix it and oftentimes… Read more

Topic: Google Ads

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July 25, 2019

Don’t Launch Your Redesigned Website Without Reviewing This Checklist First

It’s important that the launch of your redesigned website goes flawlessly. Before launching your new website, be sure to review this ultimate checklist first.

Topic: Web Design

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November 21, 2018

4 Shopify SEO Hacks for Small Businesses

Finding it hard to compete on search engines with behemoths like Amazon and Walmart. Try using these 4 hacks to optimizing your Shopify website and pull ahead in the rankings on Google, Bing and Yahoo.

Topic: SEO

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October 12, 2018

How Much Does a WordPress Website Cost in Windsor, Ontario?

Thinking about having a website developed for your business but can’t find the cost? Here’s a cost breakdown of two different types of WordPress websites in Windsor and the difference between the two.

Topic: Web Design

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September 25, 2018

So Much for a “Weekly” Blog – Here’s What I’ve Been Up To in 2018

Yikes! It’s been 251 days since I last updated my “weekly” blog! It’s been a busy year with client projects so I wanted to bring back the blog by updating everyone on some of my 2018 work.

Topic: Thoughts

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January 18, 2018

6 Common Search Engine Optimization (SEO) Questions Answered

Considering making SEO a part of your 2018 digital marketing strategy? Take a look at these 6 common SEO questions (and answers) before you start your campaign. These questions have been compiled from past clients, workshop attendees and presentation attendees.

Topic: SEO

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December 28, 2017

Most-Read Digital Marketing Blogs of 2017

Closing out 2017 with a list of my most-read digital marketing blogs of the year. Included in the list are several blogs about social media, web design and my personal thoughts.

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